Monday, April 4, 2022

EOTO #1: Responding to Netflix

The Revolutionary “Netflix”

In 1998, a revolutionary streaming platform was born. Today, most people would say they can't imagine their lives without streaming networks, some saying they cannot believe there was a time in their life that they were "forced" to watch cable television with commercials and week-long waits per episode. Reed Hastings and Marc Randolph were the reason these things changed. Their idea started with the simplicity of renting DVDs and mailing them to peoples’ houses. During this era of Netflix, Marc Randolph stepped away to become an investor, mentor, and entrepreneur fulltime as opposed to putting all of his energy into Netflix.
From that point on, the streaming began. Beginning in 2007, it allowed people to watch any show or movie that they wanted within seconds. Netflix had it all. With this extraordinary step forward, in 2010 it made its way to Canada and then the UK in 2012. Moving back a bit, in 2011 there was a huge step for Netflix. On most television remotes today, there are buttons to directly take users to streaming platforms such as Netflix, Hulu, Disney+, etc. At this time though, Netflix was the only platform around which meant it was the only one to appear on family remote controls. While this was extremely convenient for already-consistent users, this was also a pr opportunity for Netflix to reach users who had not begun their Netflix subscription yet. 

With the many steps in the right direction that Netflix took, in 2022, today, there are more than 200 million users of the platform and every single day this number grows and will continue to grow.


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